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These days’ pet supplies can cost you a fortune, which is not necessarily a concern for most when it comes to pampering their pets. However, it essential that the products, you purchase for your little pals, turn out to be the healthier option and provide the apt nutrition required. Some pet products tend to be tagged at exorbitant rates, but these products may not be enjoyed by your pets, or would not meet their basic nutritional needs. It has been seen that most people buy these supplies from online stores, or jut pick up something which they liked at the supermarket. However, it should be kept in mind that your pets have diverse requirements for nutrition, flavor, and health. You may opt for the latest pet product based on the television ad, but you need to keep in mind that what’s on the television is not real and should not be taken at face value other than the oddball television news.

Before you start storing your ladder with heaps of pet supplies, it is better for you to consult your vet. The vet is the best person to guide you about what would be a healthier choice for your pet. For example, there are separate ranges of supplies available for small and big dogs. These products are normally based on the dog’s capacity to chew food, how much they can digest, and also the amount, which is required by their bodies. Hence you should consult the vet on these issues, and thus purchase products, which meet the above requirements. Remember that your cat would not enjoy the taste of the biscuits, which were bought for your dog. So, if you’re planning on getting your dog to snack on kitty snacks, you’re bound to be disappointed. And if somehow you do manage to feed kitty food to your dog, better be prepped to receive some nasty morning surprises on your carpet.

The other factor you’ll need to keep in mind is that you’ll need to purchase pet supplies your dog or cat enjoys snacking on. It is not advisable to buy a new product in bulk because your pet may not like eating the same. Often pet owners buy huge quantities of these products on discounts or online sales, but the end result, hungry pets and a cartload of useless pet supplies residing on your kitchen counter. Also, there are chances that your pet could be allergic to certain kinds of pet foods. Hence, you should try and make them taste certain products and wait to see if there are any reactions. If you are planning to purchase new pet food products, it is better to get it in small quantities, check to see if your dog or cat takes to it and then if needed, buy more. The normal dog / cat food items ranges from the usual low priced products to the high end products, selecting the right sort can take some time, but some of the pet food products are not healthy for your pet, so do consult your vet prior to purchase.

Not all forms of pet supplies are appropriate to meet the nutritional requirements of your pets. Think about it, would you enjoy eating canned or processed foods the entire day? Then how do you expect your pet to do the same? It should be kept in mind that your pet supplies should be used once a day on a regular basis. You could use more only if the vet has asked you to do the same or if you are unable to make them regular or freshly cooked meals. Always check for the expiry dates of the pet supplies since there are chances that discounted products have crossed the required date. Remember, that discounted products tend be closer to the cut off date, so if you’re getting supplies at a discount, take care to read the expiry date on every product. The supplies for your pet include products like biscuits, chewing bones, tuna cans, milk based products, ready or processed forms of meats, and various other related options. You can either use them straight from the pack, or heat them before serving your pets. Make sure that you read all the mentioned specifications on the product so that you can feed your pet with healthy food options instead of the usual “come as you are”. Most of the pet products these days are more of “hype” than providing the usual value added nutrition for your pet. There are quite a few brands out there so sorting out through the lot can take a while. It is not only advisable but rather essential that you get an idea of what’s good for your pet by consulting your veterinarian. You’re not going to get this info off the television. Or you can opt to go online, read the reviews and make an informed decision all on your own.

There are some more wonderful resources out there like this site about Pet Supplies. Alternatively, for more information on other topics such look for sites like this one on bird supplies.

Although children are supposed to be our greatest commodity; little care and concern is actually focused on the childcare providers who care for and nurture our children on a daily basis. Recently, there has been a new focus on the extensive burnout syndrome plaguing childcare workers. Efforts are now being made to implement policies and add helpful changes, to provide some relief to these self-less care givers.

Epidemic Burn Out

Anyone who has ever worked around children in an early childhood educational classroom or daycare setting can attest to the rapid rate of burn out among the adult care givers. It is expected that children continually place unrealistic demands on their care givers on a daily basis. Additionally, parents and administration also continue to make demands on these same individuals without providing a support system. It is no wonder that the childcare industry experiences such continual and rapid rates of turnover among staff.

Poor Rewards

An individual can quickly become dissatisfied with their job if they feel slighted or underpaid. Sadly, childcare workers continue to earn some of the lowest wages. This is despite the fact that well over 50% of them hold a bachelors degree or higher in early childhood education. Many childcare workers complain that much of their free time and energies are put into curriculum planning. This goes unpaid and their efforts and dedication to the children are unappreciated.

Patience is a Virtue

Children are loving and enthusiastic by nature and are best dealt with in a manner similar to their own. Unfortunately, when early childhood care providers are constantly subjected to interactions with unruly and disrespectful children, their patience is quickly replaced with a loss of control. These negative feelings serve to further disconnect the provider until they are no longer interested in a job they once loved. To prevent this for becoming an issue, early childhood care providers should be provided more break opportunities in which to renew themselves and refocus their energies.

No More Red Tape

Another hindrance too many childcare workers in early childhood education involves all of the unrealistic expectations and red tape they have to deal with. Childcare workers all agree that children would be better served with less autocratic bureaucracy and rigid structural requirements. Children are common sense creatures and would be better taught if childcare teachers were allowed to take on a more natural approach to teaching. Childcare workers agree that inclusion in policy-making decisions would also improve their job satisfaction as well.

Improvements

While improvements can be made in virtually any profession, nowhere are these improvements more needed than in early childhood development centers. More money is desperately needed to upgrade ailing facilities and provide better pay and incentives to childcare workers. Turnover among childcare workers is extremely high. However, many childcare providers agree that better facilities and higher wages would greatly increase their overall job satisfaction.

There are many causes of burnout among childcare providers. However, by paying closer attention to the needs of their employees and allowing room for policy-making decisions, early childhood facilities could greatly improve staff morale. Finally being attentive to the providers needs as well as the children’s would encourage higher employee retention rates and ultimately improve the parent/teacher/administration relationship at the childcare facility.

Angela Walker has a passion for children, and her and her staff at Next Generation Children’s Center in Reno, NV are dedicated to helping foster your child’s early childhood development.

To see what else Angela is writing about visit Angela’s Blog.

In this article you will find information about lawn tractors. Knowing the prices, various uses, and how to use this tool safely can help you make the knowledgeable decision about which lawn tractor is best for you and your uses.

Lawn Tractors = Small Tractors

If you need a tractor for different kinds of farmwork for less than 2 acres, then a farm tractor is the best choice for you. You can greatly reduce your manual labor, due to the many attachments that are available for lawn tractors. You will find that this can help you keep your garden in tip-top condition in much less time. In most cases, a lawn tractor up to a maximum of 7-10 HP will also have a ZTR (zero turning radius) feature to help you when working in a smaller field.

The Versatility of Lawn Tractors

Versatility is a major benefit of lawn tractors. Some of the jobs that can be completed by lawn tractors include hole digging, lawn rolling, tilling, mowing, and many other jobs. The power take off spindle makes these jobs easily possible. That is why lawn tractors are a gardener’s best friend.

Purchasing A Lawn Tractor

Choosing and purchasing a lawn tractor is much like buying an automobile. The optional accessories increase the prices of both a car and a lawn tractor. That is why you want to choose your lawn tractor and accessories wisely to ensure that you will use the ones that you are purchasing. You also want to ensure that you can try the lawn tractor in the showroom to ensure that you can attach and remove the accessories with very little effort. Test-drive the lawn tractor to make sure you can get in and out of it easily as well.

Price of Lawn Tractors

There is a large price range in lawn tractors. A smaller lawn tractor can start at $900 and go up to $6000. The Bolen 762F76 is a basic model and it is available for just under $900, while the John Deer Spin-Steer SST-16 is approximately $3300. A Poulan Pro PK1845H42ST is about $1400. These costs are for the tractor without any accessories. Accessories can make the cost greatly increase. A canopy starts at $110 and a collection bag for grass is around $300. A cart can run you anywhere from $110 to $220, depending upon the size. Now you see how the costs can quickly add up. If you are planning to use the lawn tractor for mowing 1/2 to 1 acre, then you may want to choose a stand behind lawnmower for around $350, instead of a lawn tractor.

Safely Using A Lawn Tractor

Lawn tractors are designed with a low center of gravity and that is why there is very little possibility of the lawn tractors tipping over. It is important to use the following safety precautions, regardless of the little possibility of them turning over.

o It is important that you watch your speed, especially when you are on an incline. A small rock can cause your lawn tractor to have problems and possibly injure you.

o While getting off of the lawn tractor, ensure that it is turned off and all attachments touch the ground, if at all possible.

Andrew Caxton is a journalist who has written more articles and newsletters on the subject for [http://www.lawn-mowers-and-garden-tractors.com] . A free online magazine that carries articles on lawn tractors, and a guide on lawn care here lawn tractors [http://www.lawn-mowers-and-garden-tractors.com/lawn-tractors.html]

Childcare vouchers have become the pre-eminent, tax-free method of payment in the United Kingdom, and are also exempt from national insurance. This scheme offers all employed parents that have children, not older than 16, childcare vouchers. These vouchers are used as payment for day nurseries, nannies, childminders, holiday clubs, as well as breakfast and after school clubs. In order to achieve the tax and NIC savings and receive the childcare voucher benefit, parents agree to sacrifice a portion of their annual salary. The maximum annual savings for one parent is £1,196, and maximum annual savings for two parents together is £2,392 pounds. Now, let us see how this program works for businesses.

If you are a business owner, you should understand that there are many positive outcomes when you provide your employees with childcare vouchers. For instance, you are effectively giving them a raise in pay when you offer employees childcare vouchers. Your employees are not required to show a financial hardship in order to receive the vouchers, and of course, they only benefit if you decide to offer them the benefit. And your business saves money every year if it offers childcare vouchers to its employees. You can save up to a total of £373 from reduced employer national insurance payments per year. Now that parents are more aware of the tremendous advantages and benefits of using vouchers, employers now have a distinct advantage in recruiting new employees and staff members. Not to mention that providing your employees with childcare vouchers will make it more convenient for staff retention as well as mothers coming back from maternity leave. We shall now look more deeply into the benefits of childcare vouchers for parents.

The childcare voucher system simply utilises vouchers in exchange for childcare. An easy and efficient way to make payments to your childcare provider is with the use of electronic vouchers. For example, you request that your voucher provider make an electronic payment directly into your childcare providers bank account, instead of sending them a paper one in the mail. There is an age limit of 15 years old (or 16 years old if the child has a disability), at which time the childcare vouchers are no longer useable. The vouchers are used for all types of childcare, from holiday clubs to nannies, pre-school groups, out of school care and nurseries. Childcare vouchers, however, are not applicable to residential children’s holidays or private education. Keep in mind that any childcare

Provider that you decide to do business with must be Ofsted registered., Wales, Scotland and Northern Ireland have their own equivalents of these programs. There is no need to worry about this, though, because it is actually your employer’s job to check the childcare providers credentials. Another great benefit of childcare vouchers is saving parents money. A basic rate tax payer can save up to £915 per year, a high rate tax payer up to £1195 per year. The vouchers can also be used to pay more than one childcare provider and can be used to pay for more than one child.

Employers are able to provide a maximum of £55 per week, or a maximum of £243 per month in childcare vouchers to parents. This is accomplished through sacrificing a portion of your salary in order to receive that same amount in vouchers. For example, for every pound you take from your salary, you will receive that same amount in vouchers; which are also non-taxable and exempt from national insurance as well. At the end of the year, parents are not required to fill out any extra forms or paper work, they will simply read their pay slip and discover that the tax and national insurance totals are much lower than they were previously. And in the end, that will allow them to bring more money home.

Sports activities are one of the things that can help young people to come together and have something fun they can work on. This helps to relieve boredom and they can take part in different things to make them develop their talents. There are many benefits of playing games such as:

Socialization- This helps the young people to come together and make friends since all the games have rules and regulations that need to be followed. It helps them to work together to achieve a common goal. This can lead to the creation of very strong bonds between the players where good friendships can be nurtured.

The sports activities give the young people something that takes their time so that they can avoid taking part in activities like drugs. This helps them to grow healthy as they usually take part in a lot of exercise, which also helps them to keep fit.

Something to look forward to- Most of the times when players have done something exemplary, it is important to give them something that will give them motivation to continue playing. One of the things that can be given is basketball gifts. These should be made from high quality material and they should also be attractive so that people can be proud of them.

When choosing the items to give away, it is important to take your time to get them right. There are many stores that offer these items. Browse through them to get the ones that will suit the players best. Try and get ones that have the logos of the companies to make them more personalized and special to the people who will be getting them, so that they can work harder to get them.

When choosing Basketball Gifts, it is very important to get them right. This ensures the players have something to look forward to. Use the provided link to know more and buy the best Basketball Gifts.

Online reviews on automotive dealer’s website are valued features and play a key role in influencing the customer’s automotive buying decision. Online reviews are sought after by customers using Internet at every stage of car buying process, as they offer existing customer experiences on vehicle models, services, policies etc of particular automotive dealers. It is important to include online reviews and testimonials in dealer websites as they help in retaining the existing customers and builds initial trust among potential customers. It helps to increase sales as prospective customers prefer to deal with dealers they can trust.

Positive Impacts:

Online reviews positively impact the dealership sales by increasing the confidence among both existing and potential customers.

Credibility

Potential customers perceive online reviews as authentic, genuine opinions from other customers and feel that they are receiving accurate information. They provide an effective way for dealers to communicate with customers. A good number of positive reviews on dealer website mentioning satisfactory experiences of customers are likely to instill confidence among potential customers. The potential customer can feel more comfortable and satisfied when reading a comprehensive evaluation of the dealer from a large number of customers. Even, the way dealers handle negative reviews by customers by quickly and efficiently resolving problems increases the trustworthiness of the dealers. It is likely that such unhappy customers will revert back to the same dealer.

Included In Consideration Set

The customers usually have a pre-defined set of vehicles that they prefer to buy. The automotive dealers in order to increase their sales needs to persuade the customers to alter their consideration set. The customer generated content like vehicle ratings and reviews, consumer ratings and reviews, dealer ratings and reviews can be effectively used by automotive dealers to alter the consideration set of these automotive internet users. The information given through dealer ratings and reviews can effectively target the new-vehicle buying customer segment. The reviews enhance dealer consideration among customers as both positive and negative reviews increases awareness level of the particular dealer. Also, positive reviews improve the attitude of customers towards dealers. Thus, expanding the consideration set helps to increase automotive dealership sales.

Reassurance

The online reviews and testimonials at automotive dealer website provide reassurance to the new customers that the dealer stands for professionalism, quality, credibility, and security. Reviews by previous customers reassure the potential customers that it is safe to deal with this dealer and there is commitment to customer’s privacy. Providing reviews on dealership website also increases conversion rates as it increases trust and confidence among first time visitors. Thus, existing and new customers will confide upon the dealership that helps to increase sales.

Negative Impacts If Not Monitored:

The negative online reviews can have impact on the attitude of customers towards automotive dealers.

Left Out From Consideration Set

Online reviews influence the purchasing decisions of automotive internet users. Also, they are checked while researching for a particular car on the Internet. Thus, ignoring or not monitoring the online reviews means failing to effectively target the large segment of automotive internet users and getting left out from user’s consideration. Poor online reviews and testimonials can fail to persuade, build confidence and trust among first time visitors and lose out on important prospective customers.

Needs More Time To Convince The Buyer

Online reviews and testimonials indicate the satisfaction of other customers due to better services and quality offered by dealer. Potential customers reading improperly monitored reviews are likely to view the dealer as less reliable and not trustable. Thus, the dealers may have to put in more efforts and time to convince the customers.

As online reviews are like online conversations between customers, automotive dealers need to actively get involved in them that can result in sales growth. The automotive dealers can leverage online reviews and testimonials by existing customers to generate new customers by efficiently targeting them at each step of car buying process.

Search Optics, Inc. was founded in 1998 in San Diego, California, as a pioneer in providing online strategy, E-commerce development, and automotive internet marketing services with a core competency in the retail automotive industry. Approaching a decade of service, Search Optics, Inc. has grown into a leader in providing online interactive automotive marketing solutions for retail automobile dealerships.

PHP is a general purpose scripting language that is well suited for server-side web development. It was created by Rasmus Lerdorf in 1995 and has been developing ever since. PHP originally stood for “Personal Home Page”. He used the sets of Perl scripts he called PHP to maintain his resume and keep track of how much traffic his page was getting. He wrote these as “C programming language common Gateway Interface” which allowed the ability to work with web forms and databases. It also enabled users to start developing dynamic web application. He revealed and released PHP/FI or “Personal Home Page/Forms Interpreter Version 1.0″ in June 8th 1995 to locate bugs and code improvement faster. This release had the functionality that PHP has today. The syntax was similar to Perl but more limiting and simpler.

PHP 2.0

A development team began to form. They spent months working and beta testing and released PHP/FI 2 in November 1997. Short after, the alphas of PHP 3 were released.

PHP 3.0

PHP 3.0 syntax to closely resemble of today’s PHP, created by Andi Gutmans and Zeev Suraski in 1997. After finding out that PHP 2.0 was way underpowered for eCommerce application. Andi, Rasmus and Zeev decided to work together and announced PHP 3 as the successor of PHP/FI 2.0 and development of it was stopped soon after. The strength of PHP 3 was strong extensibility features. It also provided end users a solid infrastructure for lots of different databases, protocols and API. Another feature was the introduction of object-oriented syntax support. Approximately 10% of web servers on the internet had PHP 3 installed by the end of 1998. PHP 3 was released in June of 1998.

PHP 4.0

By winter of 1998, Andi and Zeev started working on rewriting the PHP’s core. They goals were to improve the performance of complex application and modularity of PHP’s code base. This new engine called “Zend Engine”, met those goals and was announced in middle of 1999. PHP 4 was based on this engine. Additional features were added and were officially released in May 2000. PHP 4.0 included features such as support for many more Web servers, HTTP sessions, output buffering, more secure ways of handling user input and several new language constructs.

PHP 5.0

Today, PHP is being used by developers all over the world and installed on 20% of domains on the internet. The latest release PHP 5 was released in July 2004 and is driven by the Zend Engine 2.0 with new object model and tons of new features.

If your wanting to start learning PHP programming, come check us out at www.phpprogrammingforbeginners.com.

There can be little doubt that most of us have taken television for granted. After all it has been around as long as we have, and it is as common in our homes as electricity and running water.

None of us can imagine not being able to press a button on the remote control via cable or satellite and choose from among hundreds of televisions offerings at any given moment. Most of us have several of these receivers in our homes so our children can be appropriately entertained while we watch our important shows, like “As the World Turns”, “Desperate Housewives”, or “Survivor”.

Couples can watch their own respective programs on different sets or activate Tivo to record any programs for later viewing.

The television story was much different in 1936 when on June 29th when the Radio Corporation of America (RCA) assembled every executive involved in RCA manufacturing and radio’s National Broadcast Corporation (NBC) to view live television entertainment for the very first time.

Radio had flourished during the depths of the Depression and RCA/NBC were at the head of the class. These manufacturers and programmers of radio had successfully refined new dimension of sight to their broadcasting capabilities. The term “television” had been aptly coined for this since its literal meaning was “distant vision”.

Seventy years ago on this June day, it was the hope of David Sarnoff, Chairman of RCA, to get all of their radio retailers, manufacturers and broadcasters involved expanding this new frontier of television.

The Empire State Building television transmitter was used to demonstrate high definition television (343 lines) to RCA’s Licensees. The program featured speeches by Major General James G. Harbord (Chairman of the Board, RCA), David Sarnoff (President of RCA) and Otto S. Schairer (Vice-President RCA, in charge of Patents and Trademarks). This live broadcast included dancing girls and a film about army maneuvers. A dinner celebrating this event was held after the demonstration at the Waldorf Astoria.

Hence this was the world’s first true TV Dinner! Note this is my discovery, no claims were ever made by RCA or NBC.

The only known surviving photograph of this private event known can be seen at: http://framemaster.tripod.com/index-3.html

The caption for this photograph reads:

“RADIO CORPORATION OF AMERICA

FOLLOWING A DEMONSTRATION OF THE RCA SYSTEM OF HIGH DEFINITION TELEVISION IN FIELD TEST INAUGURATED JUNE 29, 1936″

After this successful private broadcast it was decided to enhance the programming and invite the public and press to an even greater TV demonstration later in November. This time there would be live performances by professional actors, singers and entertainers.

The Birth of Live Entertainment and Music on Television, November 6, 1936

This is the true milestone in television history as all talent used for this broadcast were accomplished for the first time on live television. The following accounts are taken from the complete press release and photographs which I believe is the only complete one known:

“Experimental Television Demonstration For The Press

National Broadcasting Company RCA Building, Radio City, N.Y. November 6, 1936 TELEVISION DEVELOPMENTS DEMONSTRATED FOR PRESS BY NBC AND RCA

Television program transmission was demonstrated for the press today (Friday, November 6) by the National Broadcasting Company in a 40-minute program illustrating RCA experimental developments. The pictures were broadcast from the transmitter on top of the Empire State Building, and were received on the 62nd floor of the RCA Building.

David Sarnoff, President of the Radio Corporation of America, reported on results of field tests conducted by the company engineers since September 1 last. Lenox R. Lohr, President of NBC, discussed the practical problems presented in staging performances for the air.

The demonstration possessed four features not included in previous press demonstrations of television. It was the first made by RCA and the National Broadcasting Company for the press under practical working conditions, although previous demonstrations of laboratory television have been given. It represented the first showing of a complete program built for entertainment value as well as a demonstration of transmission. It also included the first showing of the new 12-inch receiving tube, which reproduces a picture on a 7 ½ by 10-inch screen. This is the largest screen yet employed which is capable of commercial adaptation.

A fourth feature of the demonstration was a television tour behind the scenes. By means of an especially prepared moving picture film, the guests were conducted through the NBC television studios in the RCA Building and the transmitter station at the top of the Empire State Building. The watchers in front of the line of receivers installed for the demonstration saw the processes whereby performances by “live” talent are transformed into pictures through the air, witnessed the scanning of moving picture films, and observed in detail the intricate television apparatus in actual operation.

Besides the talks by Messrs. Sarnoff and Lohr, and the behind-the-scenes film, the audience was entertained by the Inkspots (*The Ink Spots, see footnote), colored comedy teams, and Hildegarde, “The Television Girl,” in characteristic songs. A Bob Benchley short and a selection of newsreel subjects also were demonstrated by television. The program was announced by Betty Goodwin, of the NBC Press Department.

The demonstration was presented and supervised by Ralph R. Beal, RCA Research Supervisor; O(scar) B. Hanson, NBC Chief Engineer, and Charles W. Horn, NBC Director of Research and Development. These engineers explained that numerous problems of transmission and production will still remain to be solved before television on a commercial scale can be attempted.

The demonstration was the first showing for the press of RCA experimental television under practical field conditions since the Radio Corporation of America assigned the task of setting up a television operating plant to the National Broadcasting Company.

This assignment included the construction of studios adapted to television technique, the installation of equipment in those studios and at the transmitter atop the Empire State Building, the determination of workable engineering methods for the transmission of the pictures, and the training of a staff to take over the operation of the plant.

Lenox R. Lohr, President of the National Broadcasting Company Talks about NBC’s Television Future

November 6, 1936 Press Release from NBC Television

Lenox Lohr Statement For The Press

National Broadcasting Company RCA Building, Radio City, N.Y.

November 6, 1936

Statement by Lenox R. Lohr, President of the National Broadcasting Company, introducing Mr. Sarnoff at the NBC Press Demonstration of RCA Experimental Television:

On behalf of the National Broadcasting Company, I extend a cordial welcome to the representatives of the press who are assembled upstairs to see this television demonstration. What you will see today is the result of tireless effort on the part of many men and the expenditure of huge sums over a period of many years. The success of these efforts you can judge for yourselves. But, at last, television is out of the laboratory and into the field, undergoing tests which will assure that it does not reach the public until it is capable of satisfactory service.

The role of the National Broadcasting Company in television will be operating transmitters, programming, and, when it becomes available for commercial use, securing sponsors. In order that we may be prepared to do our part, our engineers are daily putting apparatus on the air under practical service conditions.

Our Program Department is learning an entire new technique in continuity writing, make-up, staging, and a multitude of other details which this new art will demand. It is experimenting with commercial programs to determine the effectiveness of television to sell goods.

Our engineers are studying the economics of networking, so that several stations may be interconnected by either coaxial cable of short-wave relays, and are developing equipment for the making of outside pick-ups. With the experience that we are gaining daily, we feel that when the time is ripe to offer television to the public, the National Broadcasting Company will be prepared to do its part. As you see television put through its paces here today, you will see results which are largely due to the vision and enterprise of Mr. David Sarnoff, President of the Radio Corporation of America, who will now speak to you.

TELEVISION STATEMENT TO PRESS November 6, 1936 by David Sarnoff, President Radio Corporation of America

In view of the public interest in the promise of sight as well as sound through the air, we have invited you here today to witness an experimental television test so that the progress in this new and promising art may be reflected to the public factually rather than through

the haze of conjecture or speculation.

You will recall that our field tests in television began only on June 29 of this year. That date marked the beginning in this country of organized television experiments between a regular transmitting station and a number of homes. Since then we have advanced and are continuing to advance simultaneously along the three broad fronts of television development-research which must point the road to effective transmission and reception; technical progress which must translate into practical sets for the home the achievements of our laboratories; and field tests to determine the needs and possibilities of a public service that will ultimately enable us to see as well as to hear programs through the air. On all these fronts our work has made definite progress and has brought us nearer the desired goal.

First and as of immediate interest, let me tell you the progress of our field tests. As you know, we have been transmitting from our television station on top of the Empire State Building in New York City which is controlled from the NBC television studios in the RCA Building. We have observed and measured these transmissions through a number of experimental receivers located in the metropolitan area and adjacent suburbs. The results thus far have been encouraging, and instructive. As we anticipated, many needs that must be met by a commercial service have been made clear by these tests.

We have successfully transmitted through the air, motion pictures as well as talent before the televisor. The distance over which these television programs have been received has exceeded out immediate expectations. In one favorable location due to extreme height of our transmitter, we have consistently received transmissions as far as 45 miles from the Empire State Building.

The tests have been very instructive in that we have learned a great deal more about the behavior of ultra short waves and how to handle them. We know more about interferences, most of which are man made and susceptible of elimination. We have surmounted the difficulties of making apparatus function outside of the laboratory. We have confirmed the soundness of the technical fundamentals of our system, and the experience gained through these tests enables us to chart the needs of a practical television service.

We shall now proceed to expand our field test in a number of ways. First, we shall increase the number of observation points in the service area. Next we will raise the standards of transmission.

In our present field tests we are using a 343 line definition. Radio Corporation of America and the radio industry have, through the Radio Manufacturers Association, recommended to the Federal Communications commission the adoption of 441 line definition as a standard for commercial operation. Our New York transmitter will be rearranged to conform to the recommended standards. That also means building synchronized receivers to conform to the new standards of the transmitter. Synchronization of transmitting and receiving equipment is a requirement of television that imposes responsibilities upon those who would furnish a satisfactory product and render a useful service to the public. On the one hand, standards cannot be frozen prematurely or progress would be prevented, while on the other hand, frequently changing standards means rapid obsolescence of television equipment.

Basic research is a continuing process in our laboratories not only that the problems of television may be solved but also to develop other uses of the ultra short and micro waves which possess such vast potentialities in this new domain of the ether.

While we have thus proceeded on the technical front of television, the construction and operation of television studios have enabled us to coordinate our technical advance with the program technique that a service to the home will ultimately require. Today, you are the guests of RCA’s broadcasting unit -the National Broadcasting Company. Under the direction of its president, Mr. Lenox Lohr, the NBC has instituted a series of television program tests in which we have sought to ascertain initial requirements.

Ten years ago the National Broadcasting Company began a national service of sound broadcasting. Now it enters upon its second decade of service by contributing its facilities and experience to the new art of television.

One of the major problems in television is that of network syndication. Our present facilities for distribution of sound broadcasting cover the vast area of the United States and serve its 128,000,000 people. Similar coverage for television programs, in the present state of the television art, would require a multiplicity of transmitters and network interconnection by wire or radio facilities still to be developed.

Our program is three fold; first we must develop suitable commercial equipment for television and reception; second, we must develop a program service suitable for network syndication; third, we must also develop a sound economic base to support a television service.

From the standpoint of research, laboratory development, and technical demonstration, television progress in the United States continues to give us an unquestioned position of leadership in the development of the art. In whatever form such progress may be evident in other countries, we lead in the research which is daily extending the radio horizon, and in technical developments that have made possible a transmitting and receiving system that meets the highest standards thus far obtainable in field demonstration.

We are now engaged in the development of studio and program techniques that will touch upon every possibility within the growing progress of the art. The distinction between television in this country and abroad is the distinction between experimental public services undertaken under government subsidy in countries of vastly smaller extent, and the progressive stages of commercial development undertaken by the free initiative, enterprise and capital of those who have pioneered the art in the United States.

While the problems of television are formidable, I firmly believe they will be solved. With the establishment of a television service to the public which will supplement and not supplant the present service of broadcasting, a new industry and new opportunities will have been created.”

*2:30 P.M. – NBC/RCA Television Demonstration. Ink Spots perform on the first live TV demonstration at NBC and, on the basis of this, are the first black performers to appear on television in the U.S. Variety states: “Later the Inkspots, a colored comedy – singing unit – put on a three-minute skit with all the stage makeup trappings. Couple of full-length showings were used here and the boys were in motion besides. It worked out okay.” (Since they are the first performers mentioned in the article, the Ink Spots may have been the first performers of any color to perform on TV in the U.S.) [Variety, 11-11-36 & New York Times, 11-7-36

Steve Restelli created the website HistoryTV.net in 1999 to share some of his photographic collection of eary experimental television over the internet for students, scholars and other history buffs. Since that time he has both expanded his collection and been used as a resource for authors and others who really want to view some of the earliest television images that survive. Much of the collection was once owned by Dr. Vladimir Kosma Zworykin, who is often credited as one of Televisions inventors.